ROLE:

UX DESIGNER & RESEARCHER

CONTEXT:

AUTODESK MEDIA & ENTERTAINMENT

METHODS:

INTERACTION DESIGN, UX RESEARCH

YEAR:

2024 – PRESENT

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Project Falcon: 3D for Everyone

overview.

I joined Project Falcon early on as a UX designer, when nothing was fully defined yet. Every decision was ours to make.

Project Falcon is a free, cloud-based 3D modeling app on web built around kitbashing: picking from a library of thousands of parts, bashing them together, and creating something new. Designed for newcomers to 3D, while still being valuable for experienced creators.

the challenge.

Building something new from scratch means working in ambiguity. The requirements shifted, the direction changed, and design decisions had to be made before everything was clear.

What stayed constant was the goal: make 3D creation feel intuitive and easy to use for a new kind of user. First-time creators expect apps to feel intuitive and fun. Professionals have the context to navigate complexity. Newcomers don't yet.

As an MVP at tech preview stage, the focus was on core creation workflows. Undo exists for recent actions, but recovery is limited. Every interaction had to feel confident and intentional.

As a designer, I kept coming back to one idea: 3D parts are visual objects, so the experience should be too. No technical jargon, no complex menus. Just the parts and the creative impulse.

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decisions.

I've been leading UX design and research end-to-end, including usability testing, across the foundational interaction model: app home, top navigation, viewport navigation, toolbar system, core tools and manipulators. Three design decisions are worth highlighting here.

The Bash Tool: constraint as a design principle

During usability testing, I noticed something. Users weren't saying the 3D manipulators were overwhelming. But observing them, you could see it: the hesitations, the wrong clicks, the moments of uncertainty. The interface was getting in the way of the creative impulse.

That led to a lot of thinking and iteration. Do users always need all of these controls? What if the default only showed what mattered most for kitbashing?

This is how the Bash Tool was born. It's Falcon's default tool, present as soon as a part is selected, focused on the most relevant actions for kitbashing workflows. The experience stays clean. The viewport stays front and center.

For users who need more precision, more universal manipulators are accessible via the toolbar and hotkeys.

When nothing is selected, the toolbar disappears entirely. Tools surface only when needed. Progressive disclosure in practice.

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The Mirror Tool: designing for confidence

The Mirror Tool lets users mirror a part across a chosen direction. Designing it well meant solving several problems at once.

Plain language over jargon. Professional tools label directions X, Y, Z. Falcon uses left-right, top-bottom, front-back. Language anyone can understand.

Contextual toolbar with cancel and apply. When activated, a secondary toolbar appears with directional controls and explicit cancel and apply actions. Given Falcon's limited undo history, every action needs to feel deliberate.

Hover preview before committing. Hovering over a direction shows a preview of the mirror plane before selecting it. No surprises. Users see exactly what will happen before it does.

Prototype with AI

The Mirror Tool was complex enough that static wireframes couldn't tell me whether the interaction actually worked. So I built a working interactive prototype in Cursor before engineering started. Not to show how it looked. To feel how it worked.

It changed how I think about prototyping and opened up new conversations about AI tools in the design process.

Read the full prototyping experiment

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reflections.

The hardest decisions weren't about what to build. They were about what not to build. When you're deep in the work, it's easy to lose sight of what a first-time user actually needs. Research helps bring that focus back.

Being the only designer on our agile team made that even more important. Design voice matters, but it only lands through consistent collaboration and clear communication. Our UX research gave us the confidence to go in a clear direction. Having a team that trusted the research made it easier to make bold design decisions.

One reminder I'll carry to every project: start with an MVP and respect the reality that great ideas still need time and engineering effort to become real.

Project Falcon launched as a public Tech Preview on May 4, 2026. A tech preview is an early public release, earlier than a beta, giving people a first look while development continues.

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© 2026 Lan-Chi Maria Tran